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Effective Date: June 8, 2026
On Target Outdoors (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide when using our website, purchasing products, visiting our stores, or interacting with our services. We understand the importance of maintaining the confidentiality and security of customer information and strive to use commercially reasonable safeguards to protect your personal data.
This Privacy Policy explains what information we collect, how we use it, how we share it, and the choices available to you regarding your information. By accessing or using our website, you acknowledge that you have read and understand this Privacy Policy and consent to the practices described herein.
We may collect personal information that you voluntarily provide when you:
Create an account
Place an order
Request a special order
Subscribe to newsletters or marketing communications
Contact customer support
Submit reviews or feedback
Participate in promotions or surveys
The information we may collect includes:
Full name
Email address
Telephone number
Billing address
Shipping address
Payment information
FFL dealer information
Government-issued identification when required by law
Account login credentials
Communication preferences
Any other information you choose to provide
We may also automatically collect certain technical and usage information, including:
IP address
Browser type and version
Device type
Operating system
Website activity and browsing behavior
Referring websites
Date and time of access
Geographic location data derived from IP addresses
Cookie and tracking technology information
We use collected information for legitimate business purposes, including:
Processing and fulfilling orders
Facilitating firearm transfers through licensed FFL dealers
Verifying customer eligibility for regulated purchases
Communicating about orders, shipping, and customer service matters
Managing customer accounts
Providing warranty and gunsmithing services
Responding to inquiries and requests
Improving website functionality and user experience
Preventing fraud and unauthorized transactions
Conducting internal business analytics
Complying with applicable federal, state, and local laws
Sending promotional communications where permitted by law
We may also use aggregated or anonymized information for business analysis and operational improvements.
On Target Outdoors sells firearms and related products in compliance with all applicable federal, state, and local laws.
When purchasing firearms through our website or stores:
Customers must comply with all applicable laws and regulations.
Firearms may only be transferred through federally licensed firearms dealers (FFLs) when required by law.
Customers may be required to provide identifying information and documentation necessary to complete lawful transfers.
Background checks may be required before firearm transfers can be completed.
Certain products may not be available in all states or local jurisdictions.
Additional information may be collected and retained when required by applicable law or regulatory agencies.
We reserve the right to cancel any order that cannot legally be completed.
Our website may use cookies, web beacons, pixels, and similar technologies to improve functionality and analyze website performance.
These technologies help us:
Remember user preferences
Maintain website security
Analyze website traffic
Measure advertising performance
Improve user experience
Provide relevant marketing communications
Most web browsers allow users to control cookie settings. Disabling cookies may affect certain website features and functionality.
We may use trusted third-party service providers to assist in operating our business. These providers may include:
Payment processors
Shipping carriers
Marketing platforms
Analytics providers
Website hosting providers
Customer support systems
Inventory management systems
These third parties are permitted to access information only as necessary to perform services on our behalf and are expected to maintain appropriate safeguards.
We are not responsible for the privacy practices of third-party websites linked from our website. Users should review the privacy policies of those third parties before providing information.
We do not sell personal information to third parties.
We may share information under the following circumstances:
To process transactions and fulfill orders
To coordinate firearm transfers with licensed FFL dealers
To comply with legal obligations, court orders, or law enforcement requests
To protect our rights, property, employees, customers, or operations
To investigate fraud or suspected unlawful activity
In connection with a merger, acquisition, financing, or sale of business assets
Any disclosure will be limited to information reasonably necessary for the intended purpose.
We take reasonable administrative, technical, and physical measures to protect personal information against unauthorized access, use, disclosure, alteration, or destruction.
While we strive to protect customer information, no method of electronic transmission or storage is completely secure. Accordingly, we cannot guarantee absolute security of information transmitted through the internet.
Customers are responsible for maintaining the confidentiality of account credentials and passwords.
We retain personal information only for as long as necessary to fulfill business purposes, comply with legal obligations, resolve disputes, enforce agreements, and satisfy recordkeeping requirements.
Certain records related to firearm transactions may be retained for periods required by federal or state law.
Our website and services are not directed toward individuals under the age of 18.
We do not knowingly collect personal information from children under 18 years of age. If we become aware that personal information has been collected from a child, we will take appropriate steps to remove such information.
Customers may choose to receive promotional emails, newsletters, and special offers from On Target Outdoors.
You may unsubscribe from marketing communications at any time by following the instructions included in those communications or by contacting us directly.
Please note that even if you opt out of marketing communications, we may still send transactional or service-related messages regarding your orders or account.
Depending on your state of residence and applicable law, you may have rights regarding access to, correction of, deletion of, or restrictions on certain personal information.
Requests regarding personal information may be submitted using the contact information provided below. We may verify identity before processing requests.
We reserve the right to modify this Privacy Policy at any time. Changes will become effective upon posting to this page with an updated effective date.
Your continued use of the website after any changes are posted constitutes acceptance of the revised Privacy Policy.
On Target Outdoors
Washington Location
104 Huntington Ave N
Castle Rock, WA 98611
Phone: (360) 274-4867
Montana Location
620 SE 4th Street
Laurel, MT 59044
Phone: (406) 628-4867
Business Hours
Monday–Saturday
9:00 AM – 5:00 PM
If you have any questions regarding this Privacy Policy or our privacy practices, please contact us using the information above.
